There certainly is a shortage of inventory in our area in most every price point. This can be great for home sellers. But – you need to make sure you’re paying attention to ALL the details of an offer, not just the price. Depending on the type of financing, days to close, concessions, tax prorations, occupancy, items included, etc – it can really affect your bottom line. Make sure you have an agent who can help you navigate the pluses and minuses of all the details in your contract.
1. Before you get to contract though…. You need to get your home on the market! What is it worth? Do you know that if you overprice your home, the % of prospective buyers who would consider looking at it drops from 93% to just 4%? Pricing your home accurately, getting people in the door and negotiating firmly is key. In this market, our hope is to get multiple offers.
2. Most buyers find their new home through an online search or from their buyer’s agent. Make sure your listing agent is using a huge digital marketing campaign. At the office of Your Real Estate Matchmaker, we use things like Digital Re-targeting, Roku TV videos, professional photography & videography, Facebook and Instagram ads, and upload to more than 1100 websites.
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